DirecTV revenue increased 8 percent to $7.42 billion, driven by...
DirecTV revenue increased 8 percent to $7.42 billion, driven by its Latin America market growth in the 2012 third quarter, DirecTV said Tuesday. DirecTV reported 19.9 million subscribers, up from 19.7 million in Q3 2011. The Viacom carriage dispute this…
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year affected churn, CEO Mike White said during a webcast. Average monthly churn increased from 1.62 percent last year, to 1.74 percent in Q3 2012, DirecTV said in a press release. DirecTV’s push back with Viacom was critically necessary “to minimize increased cost to overall subscriber base and to ensure that we negotiated a fair deal,” White said. White said “rising costs is clearly the most significant issue facing distributors today.” He urged content providers and distributors to spend more time focusing on customers: “They bear the brunt of these exorbitant price increases,” he said. U.S. market revenue increased about 6 percent to nearly $5.8 billion, said Patrick Doyle, chief financial officer. That market achieved solid revenue growth and strong cash flow growth, he said. Net subscriber growth in that market decreased significantly from 327,000 subscribers to 67,000 subscribers, DirecTV said. The Latin America market “developed well-balanced growth and financial results,” said Bruce Churchill, president of DirecTV Latin America. The DBS company is the market leader in 14 of Brazil’s 26 states, he said. Revenue increased 16 percent, he added. The Latin America market added 543,000 net subscribers, which is down from 574,000 the same period last year, DirecTV said. White said the company doesn’t expect fourth quarter results to be impacted by Hurricane Sandy.