Democrats and Republicans don’t agree on much these days,...
Democrats and Republicans don’t agree on much these days, but “share a love for technology,” according to CEA research released on the eve of Election Day. The data came from a holiday purchase study done in October and a CE…
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household ownership study done in January, which determined that Democrats spent $779 on CE products over the previous 12 months compared with Republicans, who spent $747. Republicans showed higher ownership of smartphones, digital cameras, HDTVs and laptops over the previous 12 months, while ownership rates of cellphones and portable MP3 players were fairly even, CEA said. With household size and income taken into account, Democrats and Republicans show “no significant differences” in how much they spend on technology or the technology products they own, CEA said. Only TV ownership rates were statistically different between self-identifying Republicans and Democrats, with 99 percent of Republicans owning TVs versus 97 percent of Democrats, according to research. Regarding holiday shopping plans, Democrats and Republicans were “practically identical in their plans to give some of the hottest tech items this holiday,” CEA said, citing smartphones and tablets. Democrats and Republicans also are equally likely to shop for CE devices online and search for CE promotions using social networking sites, CEA said.