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With the turn of the calendar Thursday, November again...

With the turn of the calendar Thursday, November again became Black Friday month at Amazon.com, which got an early jump on Black Friday last year, too. The e-tailer launched its Black Friday Deals Store Thursday, four weeks and a day…

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before actual Black Friday, pushing its deal-of-the-day promotion along with limited-time doorbuster Lightning Deals and other bargain promotions. The deals will last through Black Friday weekend, the company said, and will cover electronics, toys and clothing, among other categories. Shoppers who click on a Black Friday Deals tab on the Amazon website are taken to a page that says: “Black Friday isn’t until the day after Thanksgiving, but since you're here already, looking for Black Friday deals, we got the deals going a little early.” According to a preview released by Amazon on Thursday, electronics promotions running through the month include Panasonic Viera ST50 plasma TVs and E50 LED TVs. Amazon pushed the Panasonic TC-P55ST50 55-inch plasma 3D TV for $1,147, down from the list price of $1,699. Panasonic, too, was dealing on the same model at its website, discounting the TV to $1,296. A Nikon 18x optical zoom point-and-shoot camera, showed a sale price at Amazon of $239, down from $349 at the Nikon website. B&H Photo was selling the Nikon S9300 with 18x optical zoom Thursday for $248, a price good through Nov. 17, according to the B&H website. Amazon’s Xbox 360 Holiday Value Bundle, meantime, includes the 250-GB Xbox console, Forza 4, one month of Xbox Live and an Elder Scrolls V: Skyrim download token. An Amazon spokeswoman told us Lightning Deals are special offers in the Black Friday Deals store and that overall Amazon will have “great deals and a massive selection” now through Black Friday. Products selected for the promotion are “the most anticipated and top-rated items” across categories, she said. As part of the promotion, Amazon launched an electronics gift list Thursday which spotlights new and “top-rated items, a lot of which we expect to be hot sellers this holiday,” the spokeswoman said. Those include tablets, TVs, cameras and laptops, she said. Amazon is also holding an electronics sweepstakes through Dec. 31, through which consumers can win a Kindle Fire HD or a $2,000 Amazon gift card.