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British Sky Broadcasting (BSkyB) reported an increase in revenue for...

British Sky Broadcasting (BSkyB) reported an increase in revenue for the 2013 first quarter ending Sept. 30. Revenue reached about $2.7 billion, compared to about $2.58 billion from the same period last year, it said in a press release. BSkyB…

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added about 48,000 households to its subscribership and had an improved 10.9 percent churn, CEO Jeremy Darroch said Thursday during a webcast. The pay-TV company’s “triple-play” base, which includes TV, wireline and Internet, grew 19 percent year-over-year, with about 3.5 million customers, and “demand for HD is strong,” he said. Total high-definition TV customers reached about 4.5 million, with 125,000 net additions in the quarter, BSkyB said. The overall strong financial results were attributed to content, innovative services and efficiency, Darroch said. BSkyB reached an extended agreement for pay-per-view movies with Warner Bros., which created “more exclusivity for our demand service,” he said. BSkyB relaunched its Sky+ service this quarter, which is used in about 9 million homes, he said. About 1.3 million households activated the full on-demand service by connecting their Sky+HD box to the Internet and are downloading about three pieces of on-demand content per week, the company said. BSkyB isn’t threatened by competition offering faster broadband speeds, Darroch said. “Speeds are getting faster but we don’t see that as a single dimension of choice that’s moving the bulk of customers in the marketplace.” The company has the biggest triple-play base in the U.K., he said: “We feel comfortable with our product lineup.” Programming costs were slightly higher and affected by coverage of the Ryder Cup, Darroch said. Those costs are expected to increase during coverage of Premier League soccer, he added.