Pandora said its 4.0 update includes the first “uniform interface” across...
Pandora said its 4.0 update includes the first “uniform interface” across iOS and Android since the company offered mobile versions on those platforms. The company called 4.0 its “biggest redesign” since making iOS and Android versions. Changes include “prominent placement…
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of controls to easily add variety, shuffle specific stations, rename stations and view station details,” and “simplified navigation” to browse “genre stations” on the mobile apps, making more than 400 music genres “more easily accessible,” Pandora said. Artist pages are now “robust,” offering more information on artists including biographies, lyrics and “genome traits” of the current track playing, it said. A “brand new music profile” gives users an individualized “timeline of Pandora listening,” including stations created and “thumb history,” that they can share with others. A new “music activity feed” helps users find and follow their friends and learn what users with similar tastes are listening to, and users can also now easily share links to favorite stations and tracks on Facebook and Twitter, the company said. In the past month one in three smartphone users in the U.S. has listened to Pandora, and more than 115 million of its 175 million registered users have accessed the service on a smartphone, CEO Joe Kennedy said (http://xrl.us/bnwxmq). The company also said it’s second only to Google in U.S. mobile ad revenue. McDonald’s, Nike, Sony Pictures and State Farm are “launch partners” for Pandora’s sponsored “tips and information” inside the redesigned mobile apps. The iOS update is available now in the Apple App Store, while the Android version will be available in Google Play “in the coming weeks,” the company said.