More people watched the presidential debates and the vice presidential...
More people watched the presidential debates and the vice presidential debate on broadcast networks than on cable networks, the NAB said citing Nielsen data. Nearly 66 million viewers tuned in for at least one of the debates, it said. Of…
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them, 43.7 million watched on broadcast networks while 22.2 million watched on cable networks, it said. “Broadcast television has a legacy as the leading source of information when there’s breaking news or history transpiring,” said Dennis Wharton, executive vice president of communications at NAB. “The ratings from this year’s debate are further proof that legacy remains intact."