The FCC Media Bureau reiterated that noncommercial educational stations may...
The FCC Media Bureau reiterated that noncommercial educational stations may not broadcast promotional announcements on behalf of for-profit entities. Such stations can engage in enhanced underwriting “that allows NCE stations to acknowledge and identify contributors on air,” the bureau said…
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in a letter to Sen. Dan Coats, R-Ind. Such acknowledgments can include slogans and value-neutral descriptions of contributors’ products and services, “but may not promote or make qualitative or comparative statements regarding contributors,” the bureau said. This year, Coats asked in a letter to Chairman Julius Genachowski that the commission for assurance that all NCE public interest obligation channels can continue to air “limited messages from for-profit entities that sponsor numerous programs on their stations.” The bureau also informed Coats of the notice of proposed rulemaking in docket 12-106 that proposes allowing NCE stations to allocate up to 1 percent of broadcast time to conduct on-air fundraising for third party non-profit entities (CD April 27 p8). NPR reiterated its concerns about operational and fundraising raised by the NPRM. NPR is concerned about stations being inundated with requests from local nonprofits, “facing pressure to fundraise for affiliated parties and the proposal’s impact on fundraising from individual listeners,” it said in an ex parte filing in that docket (http://xrl.us/bnvt3q). The filing recounted a meeting last week with staff from Commissioner Robert McDowell’s office.