Gallup Editor in Chief Frank Newport said Sunday in an...
Gallup Editor in Chief Frank Newport said Sunday in an appearance on “Fox News Sunday” the polling company has recently changed its methodology to make more use of data from calls to cellphones. “We tweak sampling, we tweak how we…
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interview,” Newport said. “We just added actually more cellphones to try to take into account the growing number of people who don’t even talk on landlines.” Newport appeared on the program to defend Gallup’s most recent seven-day tracking poll, which showed Mitt Romney leading Barack Obama 51 percent to 45 percent among likely voters. Most other national polls say the race is dead even.