Internet advertising revenue reached $17 billion in the first half...
Internet advertising revenue reached $17 billion in the first half of 2012, an all-time high for the industry and 14 percent higher than the $14.9 billion reported during the first half of 2011, said an Interactive Advertising Bureau (IAB) study…
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prepared by PricewaterhouseCoopers (http://xrl.us/bntopz). According to the study, mobile ad revenue increased by 95 percent from $636 million in the first half of 2011 to $1.2 billion in the first half of 2012, while search ad revenue increased by 19 percent from $6.8 billion in the first half of 2011 to $8.1 billion in the first half of 2012. Display ad revenue rose slightly, reaching $5.6 billion in the first half of 2012, up 4 percent from $5.3 billion in the first half of 2011. In a statement, IAB CEO Randall Rothenberg said the report “points to the ad-supported internet ecosystem as a critical driver of the U.S. economy.” The report was released Thursday (http://xrl.us/bntopg).