Senate Commerce Committee Chairman Jay Rockefeller, D-W.Va., asked nine data...
Senate Commerce Committee Chairman Jay Rockefeller, D-W.Va., asked nine data brokers how they collect, use and sell consumer information (http://xrl.us/bntd4h). His letters made public Wednesday were sent to Acxiom, Experian, Equifax, Transunion, Epsilon, Reed Elsevier (Lexis-Nexis), Datalogix, Rapleaf and Spokeo.…
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More transparency is needed to determine what impact their practices have on consumers, Rockefeller said. “Collecting, storing and selling information about Americans raises all types of questions that require careful scrutiny,” he said. “While these practices may offer some benefits to consumers, they deserve to know what’s being collected about them and how companies profit from their information.” Rockefeller asked each company detailed questions about who it collects data from, what mechanisms it uses to collect data, what specificity of consumer data it collects, who the companies sold the data to, and whether and how the companies provide consumers with the ability to access, opt out, correct or delete data that are collected about them. Responses are due Nov. 2. In July eight House lawmakers sent similar letters to nine data brokerage companies with a warning that their large-scale aggregation of personal information raises serious privacy concerns (CD July 26 p13).