Local cable ad sales operations are selling more spots to...
Local cable ad sales operations are selling more spots to political advertisers than they have previously, Wells Fargo analyst Marci Ryvicker wrote in a note to investors after meeting with Kantar Media’s Campaign Media Analysis Group. Additionally, Disney’s ESPN is…
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selling more political spots through its local affiliates, she wrote. The importance of geo-targeting to the campaigns is a factor in fueling the growth in cable’s political ad sales, she said. “The thought here is that while local cable tends to be more expensive than broadcast when measuring cost per impression, it is actually cheaper when measuring cost per impressions that matter,” in essence, reaching voters in a specific geography, she said.