Major League Baseball said it signed 8-year licensing agreements with...
Major League Baseball said it signed 8-year licensing agreements with Fox and Time Warner’s Turner Broadcasting. Taken together with baseball’s recent ESPN pact (CD Aug 29 p8), the agreements will more than double the amount of annual rights fees the…
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league takes in, it said. The deal gives Turner interactive TV rights, “which includes the rights to create companion and ancillary products related to the TBS broadcasts of regular and Postseason games,” the league said. Fox will keep the World Series and All Star Games. The two networks will share the League Championship Series and Division Series along with the MLB Network. “Both deals also include ‘TV Everywhere’ rights to stream televised games and other MLB-related programming online and through mobile devices,” the league said.