The ad-supported Internet industry directly employs two million Americans, said a...
The ad-supported Internet industry directly employs two million Americans, said a study by the Interactive Advertising Bureau (http://xrl.us/bnr72n). This figure from 2011 represents 197 percent growth from 2007, according to the study. In 2011, the ad-supported digital industry indirectly employed…
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an additional 3.1 million Americans, contributed $530 billion to the country’s economy, and accounted for 3.7 percent of U.S. GDP, according to the study. “The thriving Internet ecosystem, sustained by digital advertising, is a powerful, economic engine for the overall U.S. economy,” said Sherrill Mane, IAB senior vice president-research, analytics and measurement, in a statement (http://xrl.us/bnr72p). Last week the Information Technology and Innovation Foundation displayed rejection notices to Internet users who attempted to access itif.org with Do Not Track enabled, saying it would harm the availability of free and low-cost Internet content and services (CD Oct 1 p22).