The Yahoo Bing Contextual Ad Network will be powered by...
The Yahoo Bing Contextual Ad Network will be powered by Media.net, Yahoo said Thursday (http://xrl.us/bnroqb). It said Web publishers that receive most of their traffic from the U.S., U.K. and Canada and use the Yahoo Bing Network can use Media.net’s…
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self-serve platform to add ads to their websites. The ads are “contextual,” meaning Media.net matches the ads to the websites based on a scan of each site’s content. Web publishers can indicate keywords or block specific advertisers or ad topics through Media.net’s platform, which, coupled with the ability to customize the look and sizing of the ads, gives Web publishers the “control and flexibility that they would like,” Media.net CEO Divyank Turakhia said in a news release. It said the Yahoo Bing Network consists of “millions of ads and ad topics."