The CW Network will use Nielsen’s Online Campaign Ratings to...
The CW Network will use Nielsen’s Online Campaign Ratings to measure its online ad inventory, Nielsen said. “Advertisers have long sought metrics that provide a concrete understanding of who they're reaching online and on TV and the ability to compare…
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the two,” said Steve Hasker, president of media product and advertising solutions at Nielsen. The CW is the first network to agree to have Nielsen measure its online ad inventory and will tag every online video for the service, Nielsen said. That will give CW the ability to offer advertisers demographic guarantees for online ad campaigns for the upcoming TV season, it said.