”The days of the old-style triple or quad-play bundles are...
"The days of the old-style triple or quad-play bundles are numbered,” Informa Telecoms & Media said in a report released Thursday. It said telecom operators will need to offer a broader range of content and applications within bundled products --…
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for example, over-the-top (OTT) content from Netflix and Spotify or VoIP from Skype -- to satisfy subscribers. Operators may not always get the direct financial rewards from improving their bundled offerings, Informa senior analyst Tony Brown, lead author of the report, said in a news release. “We have already seen from the early deployment of multiscreen TV services by operators that many subscribers are highly resistant to paying extra for new services,” he said. “Operators need to see the addition of these new services, such as cloud storage or OTT content, as something that brings extra value and increases customer loyalty -- and go at least some way to neutering the threat posed by OTT players in a number of fields” (http://xrl.us/bnroic).