Entercom’s deal Thursday to share terrestrial radio revenue with the Big Machine...
Entercom’s deal Thursday to share terrestrial radio revenue with the Big Machine country-genre music label (CD Sept 21 p18) is “pretty smart,” an analyst wrote Friday. The pact includes a terrestrial broadcast performance royalty that “music labels have long been…
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fighting for in exchange for lower internet streaming rates,” Marci Ryvicker of Wells Fargo wrote investors. “Our sense is that the economics of this deal improve as more listeners migrate online.” Also following Clear Channel, which signed a deal with the label recently, others likely will “join the party at some point,” she wrote. After attending the NAB Radio show in Dallas last week where she met with industry executives, “almost every operator” said political ads have “been slow to come to radio, and September may be disappointing,” Ryvicker wrote. “There has been some shift of political dollars out of radio towards local cable TV.”