Disney is “very close” to releasing movies and other content...
Disney is “very close” to releasing movies and other content with KeyChest digital rights locker technology, and will likely deploy it “broadly” across many titles, Chief Financial Officer Jay Rasulo told us at the Goldman Sachs conference. He wouldn’t say…
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when the first KeyChest-enabled titles will hit the market and at what price. Disney unveiled KeyChest in October 2009, but postponed the launch of compatible titles as it sought to keep pace with changes in platform development, Rasulo said. KeyChest-compatible titles had been expected to have been ready by now. Disney is among the major holdouts from UltraViolet, which most major studios have deployed as security with streamed content. With KeyChest, purchasing content online or as a DVD or Blu-ray, creates a unique key stored in a digital rights locker that unlocks the ability to stream to any CE device capable of playing it. Since the actual content remains on the servers against being downloaded and played locally, the manufacturers keep control of access to the files. KeyChest has been marketed as part of the Disney Movie Rewards and Disney Studios All Access banners.