About 188 million U.S. Internet users watched about 37.6 billion...
About 188 million U.S. Internet users watched about 37.6 billion videos online during August, comScore said. The total amount of video ads viewed during the month was 9.5 billion, it said. Google continued to dominate online video delivery, delivering 13.7…
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billion videos to some 150 million unique viewers. Online video ads reached more than half the total U.S. population in August, comScore said. ComScore said it updated some of its survey methodology to include demographic estimates based on 2010 census data, more efforts to reach cellphone-only homes and a new technique to account for cookie rejection in Safari Web browsers.