GlobeCast and France 24 are expanding their exploratory hybrid broadband broadcast...
GlobeCast and France 24 are expanding their exploratory hybrid broadband broadcast TV service to the Middle East this fall, working with a few other companies. GlobeCast said HbbTV will be sold to satellite viewers of France 24 in the Middle…
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East, and is available in Europe through SES. “The project will add a layer of interactivity to satellite TV programming by harnessing the capability of connected TVs, allowing satellite TV viewers” in the Middle East “to use their connected televisions to interact with FRANCE 24’s linear and non-linear content,” GlobeCast said in a Wednesday news release. “This service will be a robust test of HbbTV’s ability to enhance the quality of DTH users’ viewing experience,” it said of direct-to-home satellite service. GlobeCast said it will provide ground services and an uplink from Paris, and the satellite feed will be delivered on Arabsat’s BADR-4 satellite, and Orange’s content delivery network will “drive the broadband delivery” of the product.