All new Fox Home Entertainment movie releases will be UltraViolet-enabled,...
All new Fox Home Entertainment movie releases will be UltraViolet-enabled, starting with the science fiction thriller Prometheus, a company spokesman said Tuesday as it introduced a Digital HD initiative that will make its titles available via download or streaming on…
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connected devices ahead of their Blu-ray, DVD and video on demand releases. Prometheus was made available Tuesday through Digital HD at under $15, three weeks before its Blu-ray, DVD and VOD availability, said Fox. Fox will release five UltraViolet-enabled movies by the end of this year, including Abraham Lincoln: Vampire Hunter, Ice Age: Continental Drift, The Watch and Diary of a Wimpy Kid: Dog Days, the spokesman said. Fox said all those titles will also be Digital HD offerings. The company was a founding member of the Digital Entertainment Content Ecosystem (DECE), but waited until now to release an UltraViolet-enabled title because it “wanted to wait for the user experience to be far superior than what it was when it launched,” the spokesman said. There is more retail support now and penetration is growing, he said. But he told us UltraViolet is part of Fox’s digital strategy, not its entire strategy. The UltraViolet rollout started in October with the release of Warner’s movie Horrible Bosses on Blu-ray and DVD. Disney remains the sole UltraViolet holdout among the major Hollywood studios. More than 600 Fox movies can now be viewed “anywhere, anytime” under the Digital HD initiative through Amazon.com, CinemaNow, Google Play, iTunes, PlayStation, Vudu, Xbox Live and YouTube, Fox said in a news release. The spokesman said not every title is available via every third-party company’s digital delivery platform. Retailers are setting the pricing, but all new releases will be under $15, the spokesman said.