Regionalized availability dates for the same movie stands to “encourage...

that are in place for content globally, he said. He pointed to The Hunger Games, saying Netflix is “basically the pay TV home” for that movie in “every territory we operate in.” But he said “the difference from the first date of availability to the last date of availability is almost eight months” for that movie. Netflix launched the movie in Latin America Aug. 18, the same day it was available on DVD and video on demand, he said. “It was the first subscription exploitation of the movie anywhere in the world. The next time that becomes available will be in Canada three months later, in the U.K. four months later and then 90 days after that in the U.S.,” he said. That means the U.S. “will actually have the slowest access” to the movie “in a subscription model online, which I think is incredibly dangerous for distributors,” he said. There is still “plenty of room for growth” in the U.S. and “around the world” for Netflix, he also said. Netflix now has nearly 24 million subscribers, but he said “twice as many people” subscribe to a “premium pay TV service” and “four times” as many people have mobile phones. The company is “thrilled” with the first 1 million subscribers it now has in Latin America, he said. But Netflix is “growing faster” in the U.K., where it attracted more than 1 million subscribers in seven months despite strong competition there, he said. Netflix is “seeing great positive signs in Latin America, particularly in Mexico,” he said.