DirecTV is getting acclimated to a slower-growing and a maturing...
DirecTV is getting acclimated to a slower-growing and a maturing pay-TV market, Chief Financial Officer Patrick Doyle said Thursday during an investor conference that was webcast. As a national distributor, DirecTV keeps its eye on what a competitor is doing…
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in a region, he said. Verizon’s FiOS pay-TV product “has started to pull back, and we've seen in those markets where you might have been losing share years ago,” Doyle said. “We're trying to hold the market share there.” Some competitors will pull back and others get more aggressive, he said: But “I don’t think we view any one competitor as being the biggest threat or the one we're focused on, because it really does ebb and flow as far as aggressiveness and promotions and discounts.” The NFL Sunday Ticket promotion on DirecTV has been slower this year compared to last year, Doyle said. DirecTV “didn’t expect this year’s promotion to be as strong as last year,” he said. “The price packages are $5 more expensive this year.” The Viacom dispute where DirecTV didn’t carry the cable programmer’s channels for a time over the summer caused the DBS company’s subscriber churn to spike in July, he added.