Arbitron and comScore agreed to develop a “five-platform measurement initiative”...
Arbitron and comScore agreed to develop a “five-platform measurement initiative” to look at the way people consume media across radio, TV, computers, smartphones and tablets. Disney’s ESPN will be the first client, and will work with the two audience measurement…
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companies on the new system, the companies said. The plan is to include comScore’s census and panel-based PC, mobile and TV set-top box measurement tools with Arbitron’s Portable People Meter passive radio ratings device. The service would then be offered to all media companies, advertisers and ad agencies, the two companies said. “ESPN initiated this effort and helped bring Arbitron and comScore together with the goal of advancing cross-platform research from a special project to a standing industry-wide practice,” said Manish Bhatia, Arbitron vice president. The three companies will spell out more of the details in events during Advertising Week in October, they said.