More people watched the local news in the New York City...
More people watched the local news in the New York City market than watched during prime time CNBC, CNN, Fox News, HLN and MSNBC combined nationwide, the TV Ad Bureau (TVB) said after performing an analysis on Nielsen TV ratings…
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data from the most recent sweeps period. “One single market -- New York -- outpaces the national audience of the five cable news networks combined,” it said. “Expanding to just the top 3 U.S. TV markets, local broadcast news has a 168 percent advantage, and across all top 10 markets, the multiple approaches nearly 5x cable’s national audience,” it said. “The data is conclusive in highlighting the enormous audience reach and composition balance advantages local broadcast TV news provides advertisers,” said Steve Lanzano, president of TVB.