Digital distribution methods and mobile content will be the biggest...
Digital distribution methods and mobile content will be the biggest revenue growth drivers in the media and telecommunications industry over the next one to three years, KPMG found in the results of a survey of industry executives released Tuesday. That…
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represents a change from last year, when the KPMG survey found executives thought social media, online advertising and increased Internet access speeds and availability would drive industry growth. “Industry executives are dealing with dramatic transformational changes and, consequently, we may see shifts in emphasis and focus as they move quickly to capture resulting new opportunities,” said Paul Wissmann, KPMG national sector leader-media and telecommunications, in a news release. “The findings show that media and telecommunications executives believe in significant digital and mobile opportunity, and expect their companies to aggressively pursue these markets.” KPMG’s results are based on the survey responses of 101 executives from telecom and media companies, all of which were completed this summer, KPMG said (http://xrl.us/bnpcbv).