The European Commission approved the proposed creation of a joint...
The European Commission approved the proposed creation of a joint mobile commerce venture by Vodafone, Telefonica and Everything Everywhere, it said Wednesday. A preliminary EC investigation signaled potential competition problems in the emerging markets of mobile payment applications supply --…
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“mobile wallets” -- mobile advertising and related data analytics services, prompting an in-depth antitrust inquiry in April, it said. But the probe showed that the joint venture isn’t likely to affect competition significantly in the U.K. because several alternatives already exist and many more are likely to appear in the near future to ensure adequate competitive pressure on the joint venture mobile wallet platform, it said. With regard to the proposed advertising and data analytics activities, it said, the market investigation showed there will be other players with access to comparable data to compete with the joint venture.