House Communications Subcommittee Ranking Member Anna Eshoo, D-Calif., urged the...
House Communications Subcommittee Ranking Member Anna Eshoo, D-Calif., urged the FCC to implement consistent advertising rules related to the Commercial Advertisement Loudness Mitigation (CALM) Act, in a letter (http://xrl.us/bnoikr) sent Wednesday to FCC Chairman Julius Genachowski. “While I'm always sensitive…
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for the need to refrain from imposing unnecessary regulatory burdens, television viewers have a reasonable expectation that compliance of [sic] the CALM Act’s rules will be consistent across all commercial networks, including non-advertiser-supported networks,” she wrote. Eshoo, who authored the bill, slammed NCTA for seeking exceptions to the rules in a petition for reconsideration filed last month (http://xrl.us/bnoike). In the petition, NCTA said that the FCC mistakenly included promotional materials in its definition of commercial advertisements. In response, Eshoo wrote: “The plain language of the law does not provide a blanket exemption for promotional advertisements. ... Common sense and legislative guidance clearly demonstrate that the commission acted appropriately.”