Comcast’s thePlatform introduced a new version of its white-label video...
Comcast’s thePlatform introduced a new version of its white-label video commerce system it calls mpx, it said. “The premium video marketplace is maturing beyond traditional monetization vehicles,” said Marty Roberts, senior vice president-sales and marketing. “Companies are seeking a unified…
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platform … that brings together advertising, subscriptions, rentals, and purchases in one central place,” he said.