House lawmakers said they were concerned about reports that some...
House lawmakers said they were concerned about reports that some companies were targeting children with viral online marketing campaigns, in a joint statement Wednesday. The co-chairs of the Congressional Privacy Caucus, Reps. Ed Markey, D-Mass., and Joe Barton, R-Texas, urged…
Sign up for a free preview to unlock the rest of this article
Timely, relevant coverage of court proceedings and agency rulings involving tariffs, classification, valuation, origin and antidumping and countervailing duties. Each day, Trade Law Daily subscribers receive a daily headline email, in-depth PDF edition and access to all relevant documents via our trade law source document library and website.
Congress to update the Children’s Online Privacy Protection Act (COPPA) to account for changes in social media and other Web developments since the law was enacted in 1998. They referenced a recent FTC complaint filed by the Center for Digital Democracy that claimed companies like McDonald’s, Viacom, TBS and General Mills engaged in viral marketing campaigns targeted at children (http://xrl.us/bnms7o). “Children and teens are especially vulnerable to targeted advertising due to their use of social media tools, making it important to update COPPA for the 21st century,” Markey said. The FTC did not comment and is still considering comments to the COPPA changes it proposed last September.