Bob Scaglione will leave as Sharp’s chief marketing...
Bob Scaglione will leave as Sharp’s chief marketing officer within the next several months as part of a restructuring that eliminates overall corporate marketing, returning those responsibilities to individual business units, a spokesman said. Six positions were eliminated as a…
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result, the spokesman said. Scaglione, a 23-year veteran, had headed Sharp’s corporate marketing group that was responsible for the company’s U.S. business. Scaglione started at Sharp in 1989 as AV district sales supervisor, joining the company from Abraham & Strauss. He was named chief marketing officer in 2010. With Scaglione’s departure, Mark Viken, vice president-CE brand marketing, and Mike Marusic, senior vice president-marketing and business solutions in the imaging and information division, will take up his responsibilities. In addition to chief marketing officer, among the other positions cut was director of public relations, which was last held by Jeffrey Leopold, who was appointed late last year. Other Sharp executives whose positions were eliminated in the restructuring, sources said, include: Neil Lattner, senior director=advertising; Sam Ingram, director-digital marketing; Susan Gentile, digital marketing manager; Chris Scirocco, promotions manager; and Ellin Everson, public relations manager.