CTIA is rebranding its fall show to focus exclusively on...
CTIA is rebranding its fall show to focus exclusively on enterprise and mobile enterprise deployment, the group said Tuesday. The new name for the show is MobileCON and it will debut Oct. 9-11 at the San Diego Convention Center. …
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“What that really means is security, privacy, cloud and really burning issues, like bring-your-own-device” enterprise policies, said Robert Mesirow, CTIA vice president and show director, in an interview. “That was really the focus of the event for the last couple of years, although we sort of had our feet in two camps. We were enterprise and we were consumer and we were really waiting for the market to commit to enterprise. … This is a big, bold move CTIA is taking to really help push wireless into the enterprise and hopefully help solve some of these burning issues.” The wireless industry is moving from a “hardware-centric environment to a software-centric environment with really intelligent networks,” Mesirow said. “What is the impact of that? It’s not only for the consumer side, which we obviously still focus on in the spring, but we really needed to focus on enterprise. That’s really where things are moving.” Mesirow said there is some resistance from high-tech companies. “The easiest thing for these IT professionals to do, and the safest thing, is to say no. We need to get them to say yes.” He cited recent remarks by one high-tech company’s CEO, who said his system wouldn’t support tablets. “The day he made that announcement he checked. He had over 500 tablets touching his network,” Mesirow said. “The IT department can’t control everything.” MobileCON will offer a regulatory program for those with a Washington focus, he said. No decision has been made on whether CTIA will stream all its keynote addresses as it did at the spring show in New Orleans. More information is available at www.mobilecon2012.com.