DirecTV further urged the FCC to extend the cable exclusivity...
DirecTV further urged the FCC to extend the cable exclusivity ban in the FCC program access rules. Doing so is necessary “to preserve and protect competition and diversity in the video marketplace,” it said in a filing in dockets 12-68,…
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7-18 and 5-192 (http://xrl.us/bnj8jk). The filing pertained to a meeting last week between Stacy Fuller, DirecTV regulatory affairs vice president, some university researchers and members of the Media Bureau. Cable’s increased ability to offer bundled services “has made exclusivity an even more attractive strategy for cable operators than it was five years ago,” it said. Exclusive arrangements for programming not subject to the exclusivity prohibition are exceedingly rare, “which strongly suggests that exclusive programming arrangements are rarely economically efficient,” it added.