NCTA asked the FCC to redo some of its rules implementing...
NCTA asked the FCC to redo some of its rules implementing the 2010 CALM Act to keep the volume of TV ads not much louder than the regular programming they're between. The agency should “limit its rules to ‘commercial advertisements,’…
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rather than also including promotional material,” the association said in a petition for partial reconsideration of the CALM Act order. The commission should “clarify that a cable operator will not be held liable in instances where, after performing spot checks of embedded network advertising, the operator has notified that network and the Commission of the network’s non-compliance,” the filing posted Thursday in docket 11-93 (http://xrl.us/bnj3mw) said. It asked the FCC to “not prohibit cable operators from contacting program networks when performing spot checks” of noise levels. The regulations take effect Dec. 13 (CD July 9 p14).