Wi-Fi service provider Boingo Wireless said it acquired Cloud Nine Media, a company...
Wi-Fi service provider Boingo Wireless said it acquired Cloud Nine Media, a company that sells Wi-Fi sponsorship (http://xrl.us/bnjxxt). Boingo allows users to connect their smartphones and laptops to Wi-Fi hotspots located in 500,000 airports, hotels, coffee shops, restaurants and convention…
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centers around the world. Cloud Nine Media sells Wi-Fi sponsorship, which allows advertisers to sponsor free Wi-Fi access in exchange for advertisements being placed in front of the Wi-Fi users. “As we've expanded our Wi-Fi services into new venue categories, the demand for sponsored access and location based advertising services has grown in parallel,” Boingo Wireless CEO David Hagan said in a written statement.