State education departments should undertake a thorough review of the...
State education departments should undertake a thorough review of the costs and benefits of showing Channel One News in classrooms and encourage school districts to stop using it until such review is completed, the Campaign for a Commercial-Free Childhood wrote…
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in letters to education officials in the 42 states where Alloy Marketing’s Channel One News is shown to students. “No other company generates revenue by compelling a captive audience of students to watch television commercials during taxpayer-funded class time,” said a letter to Alabama State Superintendent of Education Thomas Rice (http://xrl.us/bniqpc). And some schools may be exposing themselves to liability for not following the terms of their contract with Channel One, the letter said. “We ask that your office study whether schools in your state may be exposing themselves to unnecessary liability and if so, encourage them to simply end their contract, rather than violating its terms,” the letter said. Channel One News didn’t immediately comment.