Global tablet shipments soared 67 percent in Q2, year-over-year, to...
Global tablet shipments soared 67 percent in Q2, year-over-year, to 24.9 million units, Strategy Analytics said Wednesday. Apple’s market share grew from 62 percent in Q2 last year to 68.3 percent, its highest level for nearly two years, the research…
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company said. Microsoft tablets “remain niche,” with only a 1.2 percent share, but Strategy Analytics said “attention is turning to” the coming Windows 8 tablet launches. “Demand for tablets among consumer, business and education users remains relatively healthy,” said Peter King, director at Strategy Analytics. He said Apple shipped 17 million iPads globally and “maintained its strong market leadership.” Apple also “continued to shrug off the much-hyped threat from Android and the iPad’s global tablet share is at its highest level since Q3 2010,” he said. Android captured a 29.3 percent share of global tablet shipments in Q2, “static” from Q2 last year, said Neil Mawston, executive director at Strategy Analytics. Global Android tablet shipments grew by more than half to 7.3 million units, he said. “Despite high expectations for companies like Amazon, Samsung, Acer and Asus, the Android community has yet to make a serious dent in Apple’s dominance of the tablet market,” he said. “Unspectacular hardware designs, limited uptake of cellular models and a modest number of tablet-optimized services have been among some of the main reasons for Android’s mixed performance so far,” he said.