NBC Sports will broadcast 242 hours of the London Olympics...
NBC Sports will broadcast 242 hours of the London Olympics in 3D under a sponsorship deal with Panasonic, reaching 80 percent of the 114 million U.S. TV households, Panasonic North America Chief Technology Officer Eisuke Tsuyuzaki told us Friday. There…
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are about 10 million 3D TVs installed in U.S. households, he said. The daily 3D programming, to be shown on a 24-hour delay, will be carried by 15 cable and satellite operators, including AT&T, Cablevision, DirecTV, Time Warner Cable and Verizon. Notable exceptions include Dish Network and Charter Communications. Dish and Charter officials weren’t available for comment. “We have made it available to anyone that wants to carry it, and it is not a 3D-specific issue from what I understand,” Tsuyuzaki said. The 3D programming is being delivered on a 24-hour delay in the U.S., largely because of time zone differences and NBC’s primetime schedule for the Olympics, Tsuyuzaki said. NBC will provide 12 hours of U.S.-oriented 3D programming daily introduced by Bob Costas through the end of the Olympics on Aug. 12. The U.S. programming will feature Olympic highlights. Among events to be in 3D are the July 27 opening and closing ceremonies, men’s and women’s gymnastics, diving and swimming, cycling from the velodrome and track and field, Panasonic said. The 10 million 3D TVs installed in U.S. households is a “sizable number” and “you have to give people a reason to use them,” which the Olympics represents, Tsuyuzaki said.