A carriage agreement is expected to be reached between Viacom...
A carriage agreement is expected to be reached between Viacom and DirecTV given the profit the programmer would lose without carriage on that DBS provider, Evercore Partners wrote investors Thursday. DirecTV wants to offer the programming “as long as DTV…
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can procure it at a fair price,” they said. The analysts estimate the subscriber loss breakeven point at 1.15 million subscribers. The potential damage to DirecTV’s premium position in the market from not carrying the programming is more difficult to quantify, they said. In the highly unlikely event that Viacom were to lose DirecTV permanently, “both sides would have less leverage in future negotiations,” they added. This Friday marks day 10 of the stalled carriage agreement, which left DirecTV customers without Comedy Central, TVLand, MTV and other Viacom channels (CD July 12 p10).