The Direct Marketing Association will continue to focus on privacy...
The Direct Marketing Association will continue to focus on privacy at the state and federal government levels. Choice and transparency for consumers and self-regulation are part of that effort, DMA State Affairs Vice President Ron Barnes told members during a…
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webinar. The association also plans to direct its efforts toward safeguarding ethical use of consumer data for marketing purposes and advocating on behalf of remote sellers in the state sales tax collection debate, he said. “Remote sales tax collection morphed into more of a national issue at the federal level this year.” The association is monitoring about 730 state bills that were carried over from last year, he said. DMA wants to ensure that proposals don’t give customers the impression that information collected or shared by a company “is going to be harmful to them at some point,” he said. “A legislative framework is not the way to allow a product to grow and respond in the marketplace.” DMA also plans to support and provide input around initiatives to be introduced by Maryland Attorney General Doug Gansler, the new president of the National Association of Attorneys General, he added. Gansler plans to explore topics like privacy rules in media and how to regulate Internet privacy, Barnes said. The association plans to help him understand the complexity in a lot of these issues, he said.