The Interactive Advertising Bureau said it is soliciting feedback on...
The Interactive Advertising Bureau said it is soliciting feedback on five mobile ad units it has developed with marketing partners -- the IAB Mobile Adhesion Banner, the IAB Mobile Filmstrip, the IAB Mobile Full Page Flex, the IAB Mobile Pull…
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and the IAB Mobile Slider. “After incorporating feedback, the final formats will provide the creative canvasses marketers need to deliver new and exciting experiences across all mobile platforms,” said Peter Minnium, head of brand initiatives at IAB. The specs for the ad units are available on IAB’s website (http://xrl.us/bng3p4).