Consumers trust traditional media more than digital media, said a...
Consumers trust traditional media more than digital media, said a Triton Digital survey conducted by Immediate Insights (http://xrl.us/bngm6o). Forty-five percent of the respondents trusted television, 20 percent trusted newspapers and 18 percent trusted radio while 13 percent trusted digital media…
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and 4 percent trusted social media. The survey also revealed that consumer trust impacts advertising success: 64 percent of respondents purchased an item after it was advertised through TV, radio, or a newspaper, Triton said. However, more customers trust their own research on a product above trust in TV, radio, or newspaper ads. The survey included more than 24,000 people in North America. The online survey was conducted in June and has a 0.4 percentage point margin of error. Triton Digital is a radio digital service provider.