Arbitron introduced a one-stop tool for ratings across broadcast and cable,...
Arbitron introduced a one-stop tool for ratings across broadcast and cable, and said Discovery Communications is using that Promo OptimiXer service. The product helps terrestrial and pay-TV networks “evaluate the return on investment that radio and television ’tune-in’ campaigns deliver…
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in terms of audience ratings to the programs being promoted,” Arbitron said in a news release Wednesday (http://xrl.us/bm4hei).