Three media trade associations again backed a Digital Media Association petition...
Three media trade associations again backed a Digital Media Association petition for the FCC to change the implementation schedule for video programming distributors offering applications and plug-ins to comply with Internet Protocol captioning rules. DiMA wants the agency to extend…
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VPDs’ deadline from this September to Jan. 1, 2014. It’s a “simple request” to “align the compliance date” for “both apparatus manufacturers” and VPDs, the MPAA, NAB and NCTA said in a joint reply on DiMA’s request. “The Associations do not seek any modification to the schedule for the provision of basic captioning, which will be required this September for prerecorded content,” the three commenters said (http://xrl.us/bnfqup). “There is no basis for having different schedules that address effectively the same set of technical challenges in providing Enhanced Captioning Features. Indeed, the same development and deployment concerns that led the Commission to establish the January 2014 deadline for apparatus manufacturers (including hardware with integrated software components) apply to VPD software.” The record in docket 11-154 “overwhelmingly supports the two petitions filed by” DiMA, including for plug-in and app rendering of IP captions, that group said in the docket (http://xrl.us/bnfqvd). Groups advocating for the hearing impaired that oppose DiMA’s petitions incorrectly say the requests are a “ploy” to set back captioning, the association said. DirecTV lobbied the commission last week for more time (CD July 6 p16).