It took longer to launch the Music Unlimited cloud-based music...
It took longer to launch the Music Unlimited cloud-based music subscription service in Japanthan several other major markets because “no such service has ever launched” there before, said Tim Schaaff, president of Sony Network Entertainment International. There are streaming services…
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in Japan, but “they just involve mobile carriers and only are active for phones,” he said. Music Unlimited is the “first full-fledged, multi-device service” to launch in Japan, he said. Sony and the music labels “took the time to make certain that the model we launched” in Japan “would work for the market,” he said. The service previously launched in 16 other countries, starting with the U.K. and Ireland in December 2010 and later in the U.S., where it costs $9.99 a month. It costs 1,480 yen a month in Japan ($18.53 at $1=79.9 yen). At launch, the Music Unlimited catalog in Japan offered more than 10 million songs from major labels including EMI Music Japan, Sony Music Entertainment (Japan), Universal Music and Warner Music Japan, as well as leading independent labels, Sony said.