Eighty-seven percent of U.S. households subscribe to a multichannel video service,...
Eighty-seven percent of U.S. households subscribe to a multichannel video service, Leichtman Research Group said (http://xrl.us/bnewa7). The percentage hasn’t seen a significant change in the past two years, and increased from 80 percent since 2004, the research firm said in…
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a study released Thursday. Multichannel video subscribers’ mean income is 53 percent higher than the mean income of non-subscribers, it said. Six percent of households with annual incomes over $75,000 don’t subscribe to a pay-TV service, while 12 percent of those with $30,000-75,000 incomes and 27 percent of those with incomes under $30,000 don’t subscribe, it said. The study found that of the 42 percent of households it surveyed reporting they were negatively affected by the economy over the past year, 39 percent of them decreased spending on TV, Internet and phone services. Monthly spending on subscription video service increased by 7 percent to $78.63 since last year, Leichtman said. Subscribers with incomes over $75,000 also spend 14 percent more per month for the service than subscribers with incomes under $30,000, it said. A random sample of 1,369 adults in the continental U.S. was surveyed by phone in April and May, with a 2.6 percentage point margin of error.