In-app ads for mobile devices will rise to $7.1 billion...
In-app ads for mobile devices will rise to $7.1 billion in 2015 from $2.4 billion in 2012, Juniper Research said in a report (http://xrl.us/bndr9v). Money spent on mobile ads will triple by 2017 due to growth in app usage and…
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rich media advertising, it said. The more interactive an ad, the more users engage with it, which contributes to increasing rich media ads, it said. The report also said North America and Western Europe will account for 60 percent of the total money spent on ads, and that spending on mobile messaging ads will increase eightfold by 2017.