Good Life Broadcasting urged the FCC to permit noncommercial educational...
Good Life Broadcasting urged the FCC to permit noncommercial educational stations to raise funds on air for third-party entities. GLB is the licensee of WTGL-TV Orlando, Fla. Allowing NCEs to interrupt regularly scheduled programming to fundraise for third parties “is…
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well within and effectively enhances the public interest,” it said in comments in docket 12-106 (http://xrl.us/bndsed). The agency proposed the change this year to give NCEs more flexibility in serving the communities (CD April 27 p8). Licensees should be permitted to devote up to 10 percent of airtime to such fundraising instead of the proposed 1 percent, GLB said. “Appropriate third party fundraising programming, even that which uses up to 10 percent of airtime, could actually enhance and further bolster WTGL’s and other NCE licensees’ provision of service to their local populations.” The amount of time elected “should be applied individually to each multicast stream of a licensee,” said GLB, which has four programming streams besides the primary one on WTGL. Licensees shouldn’t be required to opt in to participate in third-party fundraising by either filing a letter or notification with the commission, GLB said: It would be redundant “to require parties to file a letter or notification with the commission if they are also required to either report on their activities each year or address their participation in a renewal application."