Sinclair Broadcast Group said it will use Rentrak’s TV ratings...
Sinclair Broadcast Group said it will use Rentrak’s TV ratings service at the stations it recently acquired from Four Points Media in four markets, allowing its contract with Nielsen to expire at those stations. “We plan to evaluate whether or…
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not to make similar moves in other markets when our contracts with Nielsen come up for renewal in the near future,” Sinclair Chief Operating Officer Steve Marks said. The broadcaster said it already uses Rentrak data in 12 markets.