Viewers could fully see 88 percent of all video ads...
Viewers could fully see 88 percent of all video ads streamed to digital viewing platforms in Q1, while other ads were partially obstructed or invisible to viewers, a video analysis firm said. All ads have demonstrated strong viewing quality, said…
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VideoHub (http://xrl.us/bncu57). Trends also indicate that TV and digital video will simultaneously develop, it said. TV seasons cause peak digital viewing times to shift from 4-9 p.m. during season finales to 12-4 p.m. during TV series’ hiatus, the report said. Digital video saw more variance in ad performance rather than viewing times, it said. Ad performance is sensitive to variables like content and player size, it said.